Research On The Competitive Strategy Of China Three Gorges Renewables

The new energy industry is a new strategic industry in the new century,which is an important basis to measure the development level of high and new technology in a country or region.In recent years,China’s new energy industry has developed rapidly,among which wind power generation and photovoltaic power generation are among the best in the world in terms of scale and growth rate,with broad development prospects.For a long time,has dominated our energy field of fossil energy in terms of cost are gradually approaching,and new energy industry and new energy development and utilization of alcohol gradually ripe technology,aiming at gradually relaxed policies in the field of new energy,access barriers have been weakened,new energy industry in China will account for the cost,technology,market,policy and so on various aspects of the dominant position,under the guidance of the concept of green development,gradually achieve driven by policy to promote the transformation of the cost,will usher in the new energy industry rapid development period of strategic opportunities and industry mature period.With the orderly progress of the new round of power system reform,the competition in the power market is more intense.China Three Gorges new energy(Group)Co.,Ltd.(hereinafter referred to as Three Gorges new energy)is facing an important time node of listing.How to seize the dominant position in the fierce market competition and improve the operation ability and management level is one of the important issues that it needs to pay attention to The best choice of competitive strategy is also an effective help to its successful listing.Based on the quantitative analysis of the external environment and internal environment of the Three Gorges new energy company,this paper makes SWOT analysis and quantitative analysis of the alternative competitive strategies with the help of QSPM matrix,and concludes that the optimal strategic choice of the Three Gorges new energy company is the total cost leading strategy.On the basis of the company’s original strategic objectives,the paper puts forward "through continuous development and utilization of advanced technology and equipment" Innovation marketing mode,improve the production and operation system,enhance the core competitiveness of the new strategic point of view.Three Gorges new energy should seize the external opportunities,give full play to its own advantages,strictly control the management cost,adopt the new operation and maintenance mode of power production,increase the application of advanced equipment,enhance the ability of independent maintenance,and vigorously carry out technological transformation.Under the background of the strategic goal of Three Gorges group,it should stand up and move forward,and seize the competitive advantage in the fierce market competition.