Study Of Competitive Strategy On New Material Die J Company

Since 2009,China’s automobile production and sales have maintained the position of the world’s largest automobile production and sales country for more than ten consecutive years.With the healthy development of China’s social environment and the gradual improvement of people’s living standards,the consumer demand for cars has become diversified and differentiated under this environment.Facing the needs of automobile consumers,major automobile manufacturers continue to research and improve from the aspects of technology,quality and cost,so as to gradually reduce the development cycle of new automobile products.Body trial production is an essential link in the development of new automobile products.Although the development of computer software technology has realized some virtual verification since the beginning of the new century,theoretical analysis cannot replace physical verification.At present,it still needs to be verified by real vehicle.This paper focuses on the competitive strategy of automobile trial production mold companies,and the research target is J New Material Mold Company,which was established in December 2017.It is an enterprise that uses metal-based polymer materials to produce and process trial production molds for automobile bodies.The metal matrix polymer composite mold produced by the enterprise can meet the needs of automobile manufacturers in the development of new automobile products,such as delivery time,cost and quality.This paper follows the process of strategic analysis,strategic selection and strategic implementation,conducts systematic strategic analysis and strategic selection research on the competitive strategy of J New material mould Company through literature study,field investigation,visit,communication environment,industry data analysis,internal data collection and so on.In this paper,the classical PEST analysis method in strategic management is firstly used to systematically and deeply analyze the external macro environment of the company from several aspects such as politics,law,economy,society and technology.The industrial environment of the company is analyzed by Porter’s five forces analysis model.The internal environment of the company is systematically analyzed from the aspects of the company’s resources advantages and capabilities.Secondly,the SWOT matrix analysis table is used to list,evaluate and analyze the internal strengths and weaknesses of the enterprise as well as external opportunities and threats.Finally,four groups of alternative strategic plans are obtained.Finally,the competitive strategy scheme of J New material mould Company is developed.Finally,the implementation scheme and safeguard measures of the competitive strategy are discussed comprehensively.