Research Of Rural And Cultural Tourism Resources Development In Yazhou District,Sanya City

In recent years,rural tourism is more and more popular with tourists,and has gradually become an important part of tourism industry.It as an important industrial support for the implementation of the strategy of rural revitalization,has the problems of homogenization of tourism products,lack of cultural connotation,and lack of obvious characteristics.Traditional rural tourism has been unable to meet the highlevel needs of tourists.Yazhou is the foundation of Sanya culture,and the culture of Yazhou is mostly in the countryside of Yazhou.In the future development of rural cultural tourism in Yazhou,to deeply explore the connotation of rural local culture,strengthen the utilization and protection of rural cultural resources,and develop multilevel and comprehensive rural cultural tourism products that is the key to realize the sustainable development of rural cultural tourism.This paper takes Yazhou District of Sanya City as the research object,and discusses the evaluation and development of rural cultural tourism resources in Yazhou District in five chapters.First of all,it introduces the research status of the evaluation and development of rural cultural tourism resources at home and abroad,and defines the relationship between rural tourism and rural cultural tourism.Secondly,through consulting materials and field research,according to the classification,investigation and evaluation of tourism resources(GB / t18972-2017),the rural cultural tourism resources in Yazhou are classified.Thirdly,combined with the practical experience and the development of rural tourism industry in Yazhou,the quantitative evaluation index system of rural tourism resources in Yazhou is established,and AHP is used to evaluate the resources,to further confirm the quality and importance of resources,and the potential of resource development and the problems in the process of development are studied and analyzed by using the fuzzy scoring method.Finally,the paper makes a questionnaire survey on the potential tourists’ preferences of rural cultural tourism in Yazhou,and puts forward macro countermeasures and suggestions based on resource evaluation and problem analysis,as well as the specific content of the development of rural cultural tourism products in Yazhou,hoping to provide a reference for the future development of rural cultural tourism in Yazhou.