Study On Optimization Of Fresh And Cold Chain Logistics System Of Shandong Aviation Logistics Co.,Ltd. Under The Background Of New Retail

With the continuous upgrading of people's living standards,people pay more and more attention to the freshness and quality of food.The pursuit of "small batches,multiple varieties,and high freshness" has become a new trend.Air cold chain logistics has become an irreplaceable part in the field of cold chain logistics because of its advantages such as fast transportation speed,wide coverage of routes,strong comprehensive service ability and traceability of transportation process,which can meet the requirements of consumers on the quality and safety of fresh products.As the volume of fresh cargo increases,ShanHang logistics company failed to timely respond to pay more attention to timeliness of fresh goods transport service requirements,in storage,intelligent information processing,transportation and handling equipment support.However,the transportation process of ordinary goods is difficult to ensure the quality of fresh products,and it cannot better meet the high-quality requirements of fresh customers under the background of new retail.In this situation,this research takes the fresh cold chain logistics system of Shanhang logistics as the research object,starting from the high-frequency,high-quality and high timeliness needs of consumers' fresh products under the background of "new retail",and makes an in-depth analysis and optimization of the fresh and cold chain logistics system of Shanhang Logistics.First of all,the research introduces the research background of the impact and fresh cold chain market demand of new retail and policy support,It analyzes the optimization significance of the fresh cold chain logistics system of Shanhang logistics under the new retail background,and summarizes the research status at home and abroad and related theories about cold chain logistics,logistics system,new retail,Thus the research direction of Shanhang logistics fresh cold chain logistics system is determined.Secondly,it analyzes the storage,transportation,loading and unloading and information level of fresh and cold chain logistics system of shanhang logistics.Then,the evaluation index of shanhang's cold chain logistics system was selected by using vague set,and the status quo of shanhang's fresh cold chain logistics system was evaluated by using entropy weight method and cloud model algorithm.Finally,according to the evaluation results of fresh cold chain logistics system of shanhang logistics,the author analyzes and optimizes its transportation flow.Taking the warehousing link as an example,the Flexsim simulation optimization design is carried out to optimize the resource allocation of fresh cold chain logistics system of shanhang logistics.According to the above research,the optimization strategy of simplifying the transportation process,strengthening the introduction of intelligent storage facilities and equipment,and establishing the online sales platform for fresh products is proposed.By this way,it is convenient for customers to purchase and also ensures the visualization of fresh product transportation.This resrarch has a certain guiding role in the optimization and improvement of the general airline fresh cold chain logistics system.