A Study On Landscape Gene Of Ethnic Tourism Villages From The Perspective Of "Residents And Tourists" Perception

Ethnic village tourism is a form of tourism with regional and ethnic differences as incentives,cultural landscapes with ethnic characteristics as tourism resources.Ethnic village tourism plays an important role in promoting the implementation of the strategy of rural revitalization in ethnic minority areas and helping to achieve the goal of building a moderately prosperous society in all respects.Village landscape is the key to the core attraction and competitiveness of village development,and plays an important role in promoting the sustainable development of ethnic village tourism.Tourists and residents,as the two main bodies of tourism development,residents are the main inheritors of the landscape genes of ethnic tourism villages.At the same time,the landscape preference of tourists to a certain extent affects the transformation and upgrading of ethnic village tourism landscape.In view of the relatively few studies on the relationship between the landscape genes of ethnic tourism villages and the perception of tourism subjects in the academic circle.By establishing the relationship model of residents' perception and landscape gene development,and the relationship model of landscape gene and tourists' perception.This paper explores the mechanism of landscape gene evolution and development.Longji Ancient Zhuang Village,Pingan village and Xijiang Miao Village were taken as the study cases.It is beneficial to break through the limitation of single nationality research and expand its universal value.Based on the theoretical framework of "landscape gene information chain",a landscape gene identification system for ethnic tourism villages is constructed.The landscape gene coding model of ethnic tourism villages was designed.On the basis of nationality,the genetic information chain of case landscape is constructed respectively.According to the information chain of landscape gene,a measuring scale of landscape gene was designed,and four dimensions of landscape gene measuring scale were determined,including environmental characteristics,architectural characteristics,belief characteristics and folk characteristics.The concept of place attachment was introduced into the scale of residents' perception of landscape gene.Perceived value and satisfaction are introduced into the landscape gene perception scale of tourists.Through the questionnaire survey,a total of 418 resident questionnaires and 530 tourist questionnaires were obtained.SPSS22.0 and AMOS were used to analyze the reliability,validity,correlation and variance of the data of residents and tourists respectively,and the structural equation model was established.The following conclusions were obtained through the analysis:(1)In the residents' perception data,the test results of the differences in demographic characteristics of each perception show that occupation,average monthly income and residence time all have significant differences in the four dimensions of landscape genes,local attachment and local dependence of ethnic tourism villages.In the perception data of tourists,the difference test results of each perception on demographic characteristics show that the average monthly income and the source of tourists have significant differences on thefour dimensions of landscape gene,tourist satisfaction,functional value,affective value,social value and cognitive value.(2)Using AMOS software using structural equation model,respectively,to explore the residents' place attachment to the local landscape and landscape,landscape genes and gene action of tourists to tourism landscape of the role of perceived value.The measurement model of residents' perception and landscape gene has a total of 6 potential variables and 32 observation variables.Among the 8 hypotheses included in the model,6 of them passed the significance test.The measurement model of tourists' perception and landscape gene includes 9 potential variables and 42 observational variables.There were 24 hypotheses in the model,16 of which passed the significance test.(3)In the four core elements of the villages of ethnic tourism landscape gene,place depend on the characteristics of environmental perception(0.473),architectural features of perception(0.511)there were significant positive influence,but for intangible cultural landscape perception that there is no significant effect genes.The local identity of residents has a significant positive impact on the four core elements.(4)Functional value and cognitive value had a impact on tourist satisfaction,and the path coefficients were 0.265 and 0.341,respectively.Environmental characteristics(positive),architectural characteristics(positive),belief characteristics(negative)and folk characteristics(positive)all have a direct and significant impact on tourist satisfaction.In addition to belief characteristics,environmental characteristics,architectural characteristics and folk characteristics have an indirect impact on tourist satisfaction through perceived value,with the indirect effect coefficients of 0.240,0.331 and 0.288,respectively.In comparison,among the four dimensions of landscape gene.(5)Through analysis,this study finally concluded the complex path of the mechanism of "Residents and Tourists" perception on the landscape gene of ethnic villages.Based on the above research conclusions,the Suggestions are proposed for the development of landscape genes,including the development of community participation,functional expansion of landscape genes and targeted development.Starting from tourists' perception and residents' perception,it is expected to provide reference for the conservation inheritance and development of landscape genes in ethnic tourism villages.