The Duku Highway ’Flying Seasons’ Self-driving Camp Business Plan

With the continuous improvement of China’s GDP and disposable income level,the traditional group travel mode is gradually changing to self-driving travel one.The development space of self-driving and RV camp project is huge,and it is an emerging investment hotspot.The Duku highway throughing the Tianshan mountain,due to its unique geographical environment and natural scenery,has become a well-known web celebrity of self-driving tour holy land.The founders of Urumqi HD Tourism Information Consulting Services Co.,Ltd.and other potential investors conducted a survey along the Duku Highway,collected relevant data from relevant functional agencies for research and discussion,and planned to cooperate with Urumqi CQ Real Estate Co.,Ltd.,Urumqi ZY Travel Co.,Ltd.and other venture investors raising 50 million to form a new project company,build and operate Xinjiang Duku Highway ?Flying Seasons? self-driving camp site.Investors believe that investing in a self-driving camp near the Bayinbuluke Scenic Area in the middle of the Duku Highway can rely on 5A-level scenic resources and simultaneously cover four conventional self-driving tour loops,so that enterprise may create both profit and brand culture.The self-driving and RV camp project has a very broad market prospect.This business plan first introduces the background and significance of the project,summarizes the concept and characteristics of self-driving camp,and proposes investment hotspot;Secondly,it brings the brief introduction of the company and the project.The feasibility of the project is analyzed through PEST model,five forces model and SWOT model to determine that the project advantages outweigh the disadvantages;Then,introduce the positioning and process of the project,includingdesigning,siteselection,schedule planning,organization structure and human resources development plan of the projec;Through the market positioning and segmentation of the project,made the developing 4P marketing strategy;Thenmade the financial analysis for the project,and through the calculation of the payback period,net present value,return on investment and sensitivity analysis to determine the feasibility of the project;Finally,the risk of the project is assessed and countermeasures are proposed.The investment value of 50 million,the whole project is expected annual operating income of 15.5928 million yuan,annual operation net income of 11.6946 million yuan,a 34.57% operating margin,net profit margin of 25.93%,31.19% return on investment,the static payback period is 5.26 years,the first seven years of net present value(NPV)is 15.3706 million yuan,the first seven years of internal rate of return(IRR)is 18.4%,the dynamic payback period is 4.93 years,the profitability of the project is good,with little risk and under control.The project is in line with the national policy of vigorously developing Self-drive camp,the business plan can provide scientific decision-making basis for enterprise’sinvestment and create profits.It can provide in-depth tourism experience for participants of self-driving tour,and at the same time enhance the popularity of xinjiang tourism and promote the development of local tourism related industries.It’s a worthy venture.