Research On Interior Design Of Furniture Stores Based On Experience Perspective

Today,with the highly developed Internet,the development of e-commerce is booming.Consumers are not satisfied with the pure commodity consumption under the traditional consumption mode.The psychological consumption experience and spiritual demand in the consumption process are gradually transformed into necessary conditions.As the largest furniture producer and exporter in the world,China's domestic furniture market competition has become increasingly fierce.In addition to increasing the industry competitiveness of product appearance,function and quality,furniture brand should also consider how to retain customers in furniture sales space,how to improve customers' sense of identity to the brand,and how to better increase customer satisfaction with the brand.Based on the experience perspective,the furniture store space is different from the traditional perspective.It focuses on the "experience design" and "customer experience value" of the sales space.It takes satisfying the psychological needs of the consumer experience as the space design orientation,and finally achieves the purpose of stimulating the consumers' senses,unforgettable consumer experience and transforming it into commercial profits.In this paper,furniture stores are selected as the research object,and the main content is the interior space design method of furniture stores from the perspective of sectional experience.This paper summarizes the consumer psychology and behavior characteristics in the consumption scene by summarizing and researching the relevant theories of experience perspective and consumer psychology and behavior research.Based on the consumer experience behavior,this study focuses on the interior space design of furniture stores,and puts forward the design concepts such as combining the characteristics of regional life form,advocating to create a real home atmosphere,paying attention to the sense of space hierarchy,furniture element decoration and space renewal convenience.In the end,I applied the above ideas to the landing project of a brand furniture store based on practical research,and verified the relevant theory and practice method of interior space design of furniture store based on experience perspective.Based on the design elements of space form,material,commodity display and so on,this paper analyzes the interior space of the furniture store from the perspective of experience,in order to find a suitable space design method for the market and economic environment ? We hope that through in-depth study of this topic,we can further improve the existing space design concept of furniture stores,provide practical methods for enterprises to enhance the image of furniture brand enterprises and market competitiveness,and help furniture manufacturers gradually realize the consumer perception and guidance role of home experience space.