Study Store Space Planning Of Ikea Furniture

IKEA is a role model of spatial planning and the pioneer in the whole household. Tt is example of whole household.It uses a centralized display of the main showroom, the consumer into the showroom like staying in its territory. Currently, the domestic household stores design exists some problems such as the disorder space layout, therefore, IKEA is projects-especially model of learning and benchmarking in domestic household.In this writing process,the author using the method of literature and market survey. In the principle of design process, through the display space design, puts forward the organization of interior space, decorate method of space planning and various factors of interior space in design.Through study of IKEA store space planning and IKEA store shopping environment of space, summarizes IKEA is humanization and specializ action of household stores. We receive the necessity in space planning contact with consumption demand. It is pointed out that consumer demand and comfort as the starting point of the person, link to the target consumer groups closely in the whole process, discover the unconscious consumers. And how to use the experience marketing strategy design display space, how to deal with relation between indoor display environment and consumer. In the current consumption culture, comprehensive use of marketing senses, emotional marketing, marketing thinking, action marketing, relative marketing, relation to display space planning. Provide the form of spatial planning, in order to encourage consumers to buy and cultivate loyal customers, to achieve the desired purpose of commercial display.