Research On The Development Strategy Of Haier Smart Home Business

Increasingly intelligent consumer products brings more convenience to the user,extended to the smart home industry,whether it is a new manufacturer or traditional industries,want to get a slice of this industry.For traditional industry companies,how to deal with the relationship between the traditional business and the new business of the smart home,the development of the enterprise’s long-term development strategy,is the key point of enterprise development.In addition,the rapid development of Internet technology,the rapid and efficient communication,strong user acquisition ability,which has brought new development opportunities for traditional industries.At the same time,the state’s policy support on the Internet also allows more manufacturers continue to use the Internet technology for the enterprise itself to make strategic transformation.Based on haier smart home business as the research object,after analyzing the China’s current political,economic,social,technology,and the macro environment,such as smart home industry development situation and abroad on the basis of the present situation of haier smart home business,internal and external environment of the enterprise has also carried on the detailed elaboration,find out their advantages and disadvantages in smart home industry and put forward the corresponding solutions.With the help of industry competition situation analysis,SWOT analysis method and relevant strategic management theory,combined with the present situation of haier smart home business development strategy analysis,to explore the existing problems and the deep reason.From a strategic concept,strategic target,strategic positioning,differentiation strategy,etc,the paper proposes some suggestions to improve the business development strategy,the original defects redesign business development strategy.According to the overall strategic goal of haier,the development strategy of the Internet is developed to transform the Internet company.In order to ensure the redesigned business development strategy better implementation,landing in the organizational structure,human resource management,marketing system,enterprise culture etc.Put forward the corresponding safeguard measures,designed to maximize play their own advantages,make up the shortfall,improve market competitivenessin the haier company in smart home industry.