Business Plan For ST Company Power Quality Project

With the steady development of China's economy,the demand for electric energy in various industries is rapidly increasing,and the emphasis on power quality is gradually increasing.Any power quality problem will lead to a decline in the quality of power consumption and cause many hazards.There is a broad space for the prevention and control of power quality.In particular,combining cutting-edge technologies such as the Internet of Things,big data and artificial intelligence to help customers discover potential power quality risks and avoid electrical hazards in the power system in advance,this direction has unlimited development potential.This paper takes the PQS(Power Quality System)electric energy project invested by ST company as the research object,and uses the theories of strategic management,marketing management and financial management to analyze the project from different angles in the form of business plan.overall plan.This paper first expounds the background of the research,explains the significance of the research,sorts out and summarizes the research status of the business plan preparation and power quality,and puts forward the research content and method.Secondly,using PEST and five-force model to analyze the macro and industry environment faced by the project,and using SWOT analysis to analyze the opportunities and challenges outside the project,as well as the advantages and disadvantages of the project,the external environment facing the project is very favorable,and Internal advantages far outweigh the disadvantages.Third,the target market was determined through the STP marketing tool,and the product,brand and function of the project were positioned.Then the 4P theory was used to develop a marketing mix strategy for the project.Fourth,in the financial analysis,the cash flow of each year is obtained by estimating the income and cost,and the financial main functions such as the net present value,the internal rate of return,the revised internal rate of return,and the dynamic payback period are obtained through the financial function in EXCEL.Finally,the risk factors of the project are quantitatively analyzed,and the sensitivity risk factors of the project are selected by the single factor sensitivity analysis method.The changes in operating income,procurement cost and sales income are the most sensitive;then multi-factors are adopted.The sensitivity analysis method analyzes and judges the comprehensive risk tolerance of the project,proposes countermeasures and measures for controlling the risk.Through the research of this business plan,it is concluded that: 1.The project has a good foundation,and the product technology has obvious advantages.ST company has strong technical reserve and rich project experience.The project advantage is greater than the disadvantage,and the external opportunity is greater than the challenge.2.The project is positioned as a solution provider for high-end power quality management.The market is dominated by industrial customers sensitive to power quality,mainly to explore customer demand with high value and medium price.3.The total investment of the project is 24 million yuan.The net present value of the project is 4,857,260 yuan,which is greater than 0,creating value for the company;the revised internal rate of return is 24.43%,which is greater than the required rate of return of the project by 11.4%;the dynamic investment payback period is 4.13.In the year,it is lower than the 5-year investment payback period expected by investors,so the project is worth investing.4.After single factor sensitivity analysis and multi-factor sensitivity analysis,the project has certain risks,and certain measures can be taken to avoid risks: the risk of sales revenue decline risk can strengthen the construction and assessment of sales teams and strengthen the project,establish the related database,strengthen the management and service of large customers and establish a joint growth of sales alliances;for the risk of rising procurement costs,we can establish a raw material price file and price evaluation system,establish a procurement department incentive mechanism,and choose a reputable supplier.Sign the annual purchase contract;in view of the rising risk of sales expenses,it is possible to establish a sales expense budget system,strengthen the process management of sales expenses,and innovate the sales model to reduce the cost of sales.