Based On The Concept Of "Experience Design" Study On Space Transformation Of Xinhua Bookstore In Baoding City

In the era of rapid development of social economy and network,people’s consumption concept and consumption pattern have undergone great changes.In order to relieve work pressure,adapt to the pace of life,and improve the quality of life,people constantly improve their self-cultivation and enrich their spiritual world.Books are the ladder of human progress and an important cultural product to enrich the human spirit.Bookstores once became an important place for the public to read,popularize knowledge and buy books.Online bookstore and the rise of electronic reading people’s buying patterns,reading habits changed from the essence,advanced directly by the go to the bookstore to buy books online orders into a key,paper reading,e-readers and mobile phones are also being computer technology,such as product,as a place of the traditional culture to promote the entity bookstore is a serious challenge.In this case,many brick-and-mortar bookstores have changed their business model and changed their development direction to cope with the current adverse situation.In baoding yuhua xinhua bookstore,for example,this article on xinhua bookstore space transformation,the bookstore is provided by the only traditional form of book reading and selling consumer to "experiential" bookstore transformation,explore the consumer demand for experiential bookstore,bookstore of rich functional partition and space form,improve the consumer in the store’s sensory and emotional experience.Based on this,the author explores the diversified activities of people in the bookstore space by consulting materials,field research,questionnaire survey and other ways,and integrates the demands of consumers on the bookstore into the space transformation to improve the comfort and flexibility of the bookstore space.This paper is divided into five parts.The first part is a research summary of the current situation of bookstores at home and abroad.The second part is the definition and analysis of the relevant theoretical concepts of "experience" and "space",and the case study of bookstores at home and abroad,to summarize the experience for reference;The third part mainly USES the field research method from the geographical location,regional culture and the current situation of the bookstore to carry out a detailed investigation and analysis of baoding xinhua bookstore,providing the basic basis and practical support for the bookstore space transformation.The fourth part is to apply the previous theoretical research and analysisto practice;The fifth part is the summary,prospect and analysis of the problems in the research process.