Research On Architectural Design Of Experiential Bookstore Under The Background Of Internet

In the Internet age,the experience economy and consumer culture have risen.With this,the material function is weakened,the consumption ideology is symbolized,and the role of architectural space is three-dimensional.Consumer demand has shifted from material entities to spiritual satisfaction,and from use value to "coded value".The consumption shifted to the consumption of "space of things".Traditional bookstores are gradually being banned by experience bookstores.The behavior of buying books has undergone a spatial shift in cultural consumption,and the way of reading has also undergone a medium shift in reading carriers.Therefore,in the bookstore design,how to create an experience with "unforgettable memories" and shape the role of "space of objects" will be the focus of this article.First of all,this paper conducts field research on the bookstore from the design level,and conducts a questionnaire survey on the needs of consumers for the bookstore design level,and provides strong empirical evidence for the paper from an objective perspective.Based on experience economic theory,consumer culture theory and the three stages of experience induction,experience feeling,and experience sublimation in the " Freytag Triangle Model",a large number of excellent cases were illustrated and analyzed,and the design elements that created the experience were refined.Furthermore,based on case analysis and experience consumption theory,the design concept is updated from the three dimensions of culture,space,and image,and the design elements are extracted from the three levels of location orientation,theme identification,and consumption entertainment.The three forms of cultural atmosphere are discussed in the experience mode,and the design principles are put forward in combination with the case,the experience economy "4E theory" and the above analysis.Finally,it is proposed based on the design principle;the "multiple integration of entertainment experience" from the perspective of similar functions and cross-border formats at the functional configuration level,and the "avoidance of the world from the perspective of form deduction,sequence arrangement,streamline organization,and scene rendering at the spatial design level" "Immersive creation under experience","spiritual construction under educational experience" from the perspective of material culture,social culture and spiritual culture at the cultural space level,"unique shaping under aesthetic experience" under the external image level from the perspective of form and skin,etc.Four design strategies.From the perspective of experiential consumption,this article puts forward an architectural design strategy for experiential bookstores in the context of the Internet through a large number of case studies,and aims to serve as a reference for the design of bookstores.