Case Study On The Motivation And Performance Of M Company’s Acquisition Of K Company

Under the general trend of economic globalization,along with the continuous expansion of industrial economy,M & A of enterprises has attracted much attention.Through M & A of enterprises,we can adjust the industrial structure,change the scale of the company,and make the enterprises grow and develop rapidly,which makes M & A become a very important enterprise management activity.In many developed countries whose economic level is in the leading position in the world,there have been five waves of M & A of large enterprises.As Nobel laureate Stigler said,"no big American company grows up not through some degree or some form of merger and acquisition,and almost no big company grows up mainly by internal expansion." Affected by the expansion of the international financial crisis and the slowdown of world economic growth,and there are many unresolved important contradictions and problems in China’s economy,so there are many difficulties in the operation of economic life,economic pressure,and many difficulties in business operation.China’s economy is facing major challenges and opportunities.In this context,M company,as a leading enterprise in the industry,in the context of the whole industry entering the bottleneck period,it is its corporate goal to complete the layout of all industrial chains,and the vertical M & a strategy can help it achieve this goal.As one of the four largest robot companies in the world,K company has enough brand influence and complete industrial chain.As both sides are leaders in their respective industries,this M & A can provide many references for the future M & A business in China,which has theoretical and practical significance.In this paper,the actual case will be related to the theory,M company M M & A K Company motivation and performance.The main content of this paper includes five parts: the first part is the introduction part,which mainly introduces the background,significance,literature review,research methods,content and so on;the second part is case introduction,which describes the general situation of China’s home appliance industry and the background and operation of both sides of M & A;the third part is the key part of the case analysis.Firstly,it analyzes the M company’s strategic layout and technological innovation.Secondly,it analyzes the short-term market performance and short-term,medium-term and long-term financial performance of the M & A by using scientific calculation methods.Finally,it analyzes the performance from the M & A motivation;the fourth part is the inspiration part of the case,which summarizes the analysis of the case,the inspiration and lessons from the case;the fifth part is the conclusion part.