Research On The Cross-boundary Integration Mechanism Of The Company

With the rapid development of information technology,such as intelligent terminal and the Internet,there are so many emerging industries on the market in order to better meet the needs of customers personalized and diversified fragments.In this background,the boundaries between industries become increasingly blurred,and companies need to cross boundaries to cope with the rapidly changing market environment and quickly enter into emerging industries.With the development of information technology and the volatile market environment,cross-border refers to the behavior of a company to seek future development opportunities by crossing its own industrial boundaries to acquire knowledge,skills,market capital and other resources in unrelated industries.However,it is not enough to acquire relevant elements only through cross-boundary.Effective integration is necessary to realize value co-creation,so as to win lasting competitive advantages for company.The advantage relies on the realization of value co-creation,which is to describe the way actors behave,interact,interpret,experience,use,and evaluate propositions based on the social construction of which they are a part.Therefore,whether the value co-creation is realized or not will be an effective evaluation standard for the company’s cross-border integration.This thesis focuses on the basic problem of how companies carry out cross-boundary integration,adopts the method of case study,and combines the relevant theories such as dynamic competition,first-mover advantage and value co-creation to study the cross-boundary motivation,cross-boundary path selection mode and cross-boundary integration mechanism of companies.In the research process,according to existing literature,cross-boundary integration is divided into four stages: the pre-cross-boundary stage,the infrastructure stage,the rapid integration stage and the integration and assimilation stage.Four case companies,Midea,Fan-qing,Suning and Ali,are selected and analyzed with the grounded theory.First of all,a preliminary analysis of each case is carried out according to the four stages to have an understanding of the transboundary process.NVivo12 Plus is then used to encode the relevant text involved in the case in three levels to obtain the mechanism of corporate cross-boundary integration.Finally,the thesis evaluates and analyzes the cross-boundary integration of the four cases from the perspective of value co-creation.It is found that companies usually focus on the "new" and "old" around them based on their own resources.They explore the blue ocean market and choose to cross boundaries.Consumer demand,cost control and pressure from competitors are all driving forces for companies to cross boundaries.At the same time,the cross-boundary path of consumers includes enabling their own resources to cross the industry,seeking better development in the cross industry,or combining their own industry with the cross industry to achieve technological innovation or business model innovation.In the process,the object,dimension and mode of value co-creation are also clarified.