Research On Optimization Of R Company’s After-sales Service System In Chinese Market

Since the 21 st century,China’s scientific instrument market has been growing rapidly.The huge market share has attracted major instrument manufacturers to accelerate their investment and layout in the Chinese market.The market competition is becoming increasingly fierce.Major instrument manufacturers continue to optimize product structure and improve their products to obtain market competitive advantage.With the development of science and technology,the integration of products is becoming more and more serious.It is very difficult for enterprises to gain a greater competitive advantage in product performance,which makes the importance of aftersales service increasingly prominent.At present,customers are not only concerned about the performance and price of instruments,but also about the diversity and timeliness of after-sales service of instruments.To some extent,the competition of enterprises has been from the sale of instruments In the competition of after-sales service,who can meet the needs of customers quickly and timely,and provide highquality after-sales service,who can get the loyalty of customers and occupy the initiative of the market.Therefore,how to effectively improve the quality of after-sales service has become an urgent problem for modern enterprises.In this paper,R company as the background,according to the idea of putting forward,analyzing and solving problems.First of all,by analyzing the huge demand and fierce competition in China’s scientific instrument market,the paper puts forward that the focus of the enterprise has changed from instrument sales to after-sales service competition,and expounds the importance of after-sales service;then,by combing the after-sales service theory,customer satisfaction theory,process optimization theory and inventory management theory,combined with the current situation of R company’s after-sales service in China it finds out that the after-sales service is not responsive in time,the process is too cumbersome and does not fully consider the demands of customers,the spare parts management does not form a standard system with strong randomness,the service content provided by the after-sales department can not meet the needs of customers,the application of information technology is not enough to support the good operation of the after-sales service system and other problems,and carries out relevant optimization schemes and guarantee measures Design.Through the implementation of the plan,it not only improves the importance of after-sales service in the company,strengthens the contact between the after-sales service department and other departments of the company,enhances the internal information circulation of the enterprise,but also improves the working efficiency of the after-sales service department,enhances the enthusiasm of employees and improves customer satisfaction.This paper provides practical sample cases for related industries,which has certain practical significance and reference value.