A Study On Design Of Souvenirs Based On 3-D Printing Technology

With the ongoing development of society,economy and culture in the world and the increasing of people’s overall living standard,the modern tourism begins to sprout and flourish.As the industrialization,globalization and informationization progresses,great changes happen in the contracture of tourism and the development of modern tourism has promoted the transformation and upgrading of the tourism souvenir industry,making tourism economy take up a large proportion in the GDP.However,there are some problems in part of existing souvenir design,such as rough design,homogenization,lack of cultural creativity,slow updating of innovative products,weak brand awareness and lack of local cultural characteristics,etc.,which has seriously restricted the development of tourism souvenir industry.At present,souvenir design research in China has transformed from the design form dominated by value,cultural attribute,market development,design and package to the value orientation centered on the needs of tourists.Meanwhile,under the trend of the people-oriented individualized design,souvenir design is required not only to meet the need of commemorating the trip but also to fulfill the function of carrying and spreading local cultural connotation.The study of souvenir design should center on the relationship among tourism souvenir,tourists,and tourism spots.To introduce the three-dimensional printing technology in the process of design and production of tourism souvenir can save the technical restriction in the traditional production,increase the diversity of the form design,and even provide more tailor-made services.The introduction of three-dimensional printing technique can better combine tourism souvenir,spot with tourist,which can make souvenir cater to the needs of tourists and cultural communication and economic development of tourist destinations.Red culture and red tourism have attracted the great attention of the public in recent years.Nowadays,with the growingly rich material base,people are more desired to seek for mental purity.With the gradual development of red tourism,tourism souvenir as the special product that can extend the tourism culture grows quite slowly.By conducting the field investigation and survey,it can be found that the red tourism resources have distinct characteristics with vivid stories,interactive traits,and notable regional features.Thus,under the context of cultural characteristic,red tourism souvenir design should highlight the distinct characteristics of each red tourism spot.This article aims to change the current situation of the red tourism souvenir market through 3d printing technology and design thinking innovation so that the tourism souvenir design is no longer restricted by the place of origin and production mode,which will thus better serve tourists’ memorial needs,enhance the value and significance of tourist souvenirs,and better inherit and convey the red spirit and red culture.