Research On The Application Of Big Data Technology In Electric Power Marketing Audit

In recent years,the National Audit Office has successively issued documents calling for deepening the application of Big Data and promoting the development of Big Data auditing.In this context,how to effectively use big data technology to promote the formation of a new model of big data auditing has become an issue that has attracted more and more attention of our auditors and enterprise management.Under the background of continuously abundant data resources,the application of big data technology to audit operations to help multi-dimensional comparison and collaborative analysis can effectively improve the availability of data.Taking the application of big data technology in power marketing audit of China Southern Power Grid as an example,this paper makes an in-depth analysis in order to think about the problems of big data technology in power marketing audit and put forward some suggestions in order to promote the theoretical and practical development of big data audit.Firstly,the research background is briefly described,the research significance of this paper is explored,the research ideas and methods are clarified,and the structural route of this paper is determined.Secondly,this paper focuses on the literature review of relevant research on big data audit,application of big data technology and marketing audit at home and abroad to clarify the research direction of this paper.Then,this paper focuses on the basic theories of risk-oriented auditing and big data technology,compares the differences between traditional auditing and big data auditing,and specifically introduces clustering and classified data analysis theories.Then,it specifically introduces the application of big data technology in various stages of power marketing audit cases.After that,the possible problems of big data technology in power marketing audit are summarized,and corresponding suggestions are put forward in order to provide reference for the development of big data audit.Finally,the research summary is made and the future development of big data auditing is prospected.