Research Of Trademark Design Strategy Of Architectural Cluster Based On Visual Perception

With the rapid development of society,the scale of urban construction in China shows a state of rapid growth.In the process of urban development,renewal and expansion,buildings are designed and constructed in the form of large-scale building clusters.In urban design,building clusters are between individual and city,and play an important role in gathering urban vitality,integrating and optimizing urban resources.However,due to the lack of scientific theoretical guidance,many architectural cluster design methods consistently excessively pursue the integrity and personality of the cluster,leading to the high convergence of the building cluster and losing its symbolism,and many architectural clusters excessively pursue the symbolism,resulting in the disorder of urban space,which has seriously damaged the image of urban space.As an important part of the city,building clusters should be fully integrated with the urban environment and urban culture to create symbols under the condition of ensuring the integrity of the building groups.Its form has a direct impact on the urban space and image.Therefore,it has theoretical research value and practical significance to study how to rationally embody the symbolism of building clusters.With the help of the research results of visual perception theory,this paper applies its important laws and guiding principles to the research and design of architectural cluster symbols,trying to analyze the creative strategies of architectural cluster symbols from the perspective of visual perception.In the first chapter,the symbolism of building clusters is studied on the basis of visual perception theory.By discussing the dialectical relationship between the visual perception theory and the design of building clusters,it is pointed out that the contrast relationship between the drawing and the base is an important way to embody the symbolism of building clusters.Chapter 2,on the basis of the research status at home and abroad,chooses some cases at home and abroad for current situation investigation.According to the research results,summarizes the design methods and existing problems of the symbolism of building clusters in the spatial layout of clusters,building entities,and the combination with external space,and explores the symbols of building clusters from three aspects: building clusters,regional environment and urban culture.Problems in the process of sex design.The third,fourth and fifth chapters of the paper are the core of this paper,and the research of each chapter is progressive.Chapter three puts forward the visual perception elements of people's perception of the symbolic design of building clusters through theoretical research and practical investigation,and then elaborates the importance of each visual perception element and classifies it.On this basis,it further proves that the visual perception map bottom theory plays an important role in the symbolic design of building clusters;Chapter four clarifies the symbolic creation of high-rise buildings.The new meanings of "map" and "bottom" in the construction have deeply analyzed the characteristics of "map" and "bottom".The fifth chapter puts forward the diversified creative strategies of building clusters according to the purpose of the comparative relationship between the maps.Firstly,it has deeply analyzed the location background and urban background of the building clusters,and clarified the position of the building clusters in the short-point environment;secondly,it is committed to forming a clear environment.Four creative strategies of building cluster landmark creation are put forward based on the comparison between the drawings and the background.Finally,the above design strategies should be properly selected according to the function,scale and environment of the building cluster.Through the discussion of the above contents,this paper systematically studies and discusses the symbolic creation of architectural clusters from the perspective of visual perception theory,and puts forward the symbolic creation strategy of architectural clusters based on visual perception theory,trying to enrich the theory of symbolic design of architectural clusters,which is conducive to rational creation and expression of symbolic creation of architectural clusters.