A Study On Air Conditioning Design Targeted At The Post-90s Users

Air conditioning products are indispensable household appliances in people's life,which can directly affect the comfort level of people's life.However,the past simple refrigeration and heating products are far from meeting people's needs,and the air conditioning market is undergoing significant changes.Therefore,air-conditioning innovation needs to pay more attention to the needs of new users and provide fresh user experience.This paper takes the post-90 s generation as the research object,takes the air conditioning innovation as the main objective,and uses the thought method of induction and summary to study it.First of all,this paper studies the characteristics of air-conditioning products,and puts forward five development trends of air-conditioning products based on market conditions,new technological characteristics and new materials.Secondly,through investigation and interview,the values,lifestyles and aesthetic preferences of the post-90 s generation are excavated,and the four core lifestyles,consumption demand for air conditioning and innovation opportunities are summarized.Then,three innovative methods of air conditioning are summarized.Finally,the conclusion of the study is applied to design practice,four design schemes are completed,one scheme is refined,and a 3D effect diagram is produced.The post-90 s generation,as a new consumer group,has gradually become the main consumer force.Their lifestyle is completely different from the previous generation.Post-90 s users have new consumer needs and aesthetic standards.It is very necessary to study the air conditioning design with this group as the target users.It is also of great guiding significance for enterprises to tap the needs of users after the 90 s.