Research And Application Of Cultural And Creative Product Design Of Ocean Museum

Aquarium is a large exhibition hall that integrates viewing,science popularization and entertainment.With the gradual increase of the number and scale of China's aquarium,the aquarium has become one of the places for entertainment.As the space carrier of marine tourism,Ocean Museum plays an important role.The cultural and creative industry combines culture and creativity to show the products with cultural taste through creativity.For cultural and creative products,ocean pavilion not only builds a platform for them,but also shows the unique charm of cultural and creative products.For the aquarium,cultural and creative products can play a role in the popularization of marine culture and brand promotion,but also produce economic benefits.Therefore,it is necessary to study the design and application of cultural and creative products of the aquarium.Located in Beijing Zoo,Beijing Aquarium is the largest marine biology science museum in Beijing,with the tenet of "Tao Yi,teaching and benefiting students,and maintaining ecology".This paper will collect and study the data of ocean culture and culture creation of Ocean Museum,summarize the design rules,and then take Beijing Ocean Museum as the research medium to prove the design point of view.First of all,we collect the information on the network platform of the ocean pavilions at home and abroad,understand the importance of the ocean pavilions to the design of cultural and creative products,as well as the impact of cultural and creative products on the ocean pavilions,and analyze the marine culture and creative elements of the cultural and creative design of the ocean pavilions.On this basis,it expounds the cultural category and main types of the aquarium,discusses the significance of the combination of cultural research and cultural and creative design of the aquarium,and the theoretical basis of the marine cultural and creative design,and clarifies the specific research direction for the follow-up work.Secondly,the field survey of six ocean pavilions,fully understand the current situation and audience of cultural and creative product design of these ocean pavilions,through comparison,reveal the rationality and feasibility of marine culture applied to cultural and creative product design of ocean pavilions.Finally,the paper analyzes the problems encountered in the design of cultural and creative products of Beijing Aquarium,mainly based on the background of tourism economic development,combined with the characteristics of current consumption of cultural and creative products,the psychological preferences of the audience,the popularity and influence of the aquarium,the brand impact of the aquarium,etc.By using the method of comparison and analysis,we can get the law of excellent cultural and creative product design of the aquarium,and make clear the direction of marine cultural and creative design.