Research On The Development And Design Of Buddhist Culture Products Under The New Culture Economy

With the introduction of the concept of cultural new economy,China’s cultural product design and its industrialization development have achieved remarkable results,but the design research and achievements of Buddhist cultural products are still lacking.How to dig deeper Buddhist cultural connotations and design and develop Buddhist cultural products that meet the requirements of the new cultural economy is a meaningful thing in line with the needs of the cultural industry.This paper first studies and analyzes the related concepts and current status of cultural new economy and Buddhist cultural products,and lists and supplements the relevant elements and scenes of the new cultural economy.At the same time,it studies the Buddhist culture under the new cultural economy.Elements and scenes,summarizing the types and attributes of Buddhist cultural products;secondly,from the perspective of cultural new economy,through the three levels of "instinct layer","knowledge layer" and "spirit layer",the elements of Buddha culture are deeply analyzed.This paper proposes three categories of "primary","integrated" and "new generation" of Buddhist cultural products under the new cultural economy.On the basis of the above,the development model and basic principles of Buddhist cultural products in line with the new cultural economy are concise.And put forward the development method of Buddhist culture products--"Ternary Compound Method";finally,taking the development and design of the blessing products of Famen Temple Buddha Culture Scenic Area as an example,using this method to develop and design "Pray for Good Fortune" and "Blessing and Copying" And other products,at the same time in the Famen Temple Buddha Cultural Scenic Area WeChat platform developed the "Falun Pray" module,the feasibility and effectiveness of the method Verified.This paper introduces the new culture of culture into the development and design of Buddhist culture products,and proposes a new idea of the development and design of Buddhist culture products in line with the new cultural economy,which provides follow-up researchers with ideas and methods for reference.