Design Research On Tourism Cultural Creative Product Of DaXiangguo Temple In Kaifeng

With the rapid development of society,people’s material needs are satisfied,and the demand for spiritual needs are getting higher and higher.People continue to use their leisure time to travel in various tourist attractions.Due to the deep cultural heritage of Buddhist temples in China,Buddhist temple has become a popular scenic.As the main attraction of tourism in the development and marketing of tourism destinations,it is very important to create an excellent tourism destination cultural creative brand.Daxiangguo Temple is one of the famous royal temples and one of the top ten historical temples in Kaifeng.This topic takes the practicality and innovation of cultural creative products as the starting point.Through the refinement of Daxiangguo temple cultural symbols,it is applied to the design of cultural creative products to improve practicality of the design and development.Through literature analysis and field research,the Daxiangguo temple existing products can not meet the needs of different consumers.In the design process,the practicality,culture,innovation and fun development of cultural creative products are emphasized.In the pattern design of the series of cultural creative products,the pattern elements of Daxiangguo temple are extracted and patterned.The geometric shape is mainly used,and the pattern is modified by the size of the dots and the dense arrangement of the lines,which brings the viewers a visual simplicity and a bright experience.The design style adopts the minimalist style and follows the design principle of “less is more”.In the design classification of cultural creative products,it is divided into four categories: publications,series packaging,daily necessities and Buddhist supplies.The publication products have strong educational and communication functions;the series of packaging products can meet the different purchase needs of consumers;the daily necessities meet the visual aesthetic needs while satisfying the consumers’ demand for practical functions;The positioning of the products is more obvious,mostly for the purchase of pilgrims or Buddhist disciples.In the design,the main graphics are mostly divergent points,drawing lines outwards,forming a divergent line shape,like the Buddha light behind the Buddha,showing the sacred solemnity of Buddhism and having a strong sense of modern design,making the visual information more complete and rich.Daxiangguo temple tourism cultural and creative product design must not only conform to the aesthetic shape of modern consumers,but also have practicality,sothat consumers can truly use these creative products that embody culture in daily life,and let traditional culture integrate into modern life.It not only stimulates consumers’ desire to purchase,but also promotes the cultural connotation of tourist attractions.