Research On The Problems And Countermeasures Of A Company’s Marketing Management System In The Ubiquitous Power Internet Of Things

In 2019,the State Council ’s “Two Sessions” proposed the decision to build “Three Types and Two Networks” to make energy Internet companies more competitive,with the goal of achieving world-class levels,implementing the strategy of network power at the company level The implementation of the strategic plan has enabled central enterprises to play an exemplary role in taking the lead,actively responding to complex situations at home and abroad,and confidently meet greater challenges.To a certain extent,the Internet of Things has a huge impact on enterprises in the power industry and has a great impact on the traditional marketing management system of Company A.For Company A,even if opportunities are challenges,how can Company A adjust itself Adapting to the ubiquitous power IoT planning of the State Grid is crucial for Company A.Therefore,the research in this article can help Company A optimize its marketing management system and better adapt to the current environment.There are seven chapters in this article.The first chapter is an introduction,which is explained in terms of background,meaning,ideas,methods,content and framework.The second chapter is the concept,theory and literature review.Sort out related concepts,theories and literatures such as the ubiquitous power Internet of Things and marketing management system.Chapter 3 Company A’s external marketing environment and its impact on the marketing management system.It mainly analyzes the external management environment of company A,and analyzes the impact on the marketing management system of company A from the two perspectives of macro environment and intensified industry competition.Chapter 4 A company’s marketing management system status.Analyze the current situation of company A’s development,main business and marketing management system.Chapter 5 analyzes in detail the problems existing in Company A’s marketing management system.Chapter 6 Company A’s marketing management system optimization strategy.Chapter VII Conclusion and Prospect.The research in this paper draws three main conclusions: Conclusion 1.The analysis of the impact of external marketing on Company A ’s marketing management system shows that:(1)the macro environment promotes the transformation of Company A ’s marketing management system;(2)the intensified industry competition The system puts forward new requirements.Conclusion two: The analysis of A company’s marketing management system shows that the specific problems of its marketing management system include:(1)marketing strategy and target issues;(2)marketing process issues;(3)marketing support system issues.Conclusion 3: The research on the transformation and optimization strategy of Company A’s marketing management system under the ubiquitous power Internet of Things shows that it needs to be optimized from three aspects:(1)marketing strategy and goal transformation optimization;(2)marketing process transformation optimization;(3)marketing Support system transformation and optimization.