Study On Lianyungang Port Competitiveness Enhancement Strategy In The Construction Of Jiangsu's "Belt And Road" Intersection

With the steady development of China's economy and the improvement of the degree of trade liberalization,the volume of foreign trade continues to increase.As an important transportation node,ports play an increasingly prominent role in the international transportation network.In order to compete fiercely for ports in the hinterland,the fierce market competition and increasing foreign trade have put forward higher and higher requirements on the competitiveness level of ports.How to find the influencing factors that affect the competitiveness level of some ports is port enterprises An important basis for planning.With the "Belt and Road" initiative taking infrastructure as a priority area and the approval of the Lianyungang area of Jiangsu Free Trade Zone,Lianyungang Port is facing an unprecedented favorable environment.Therefore,how to evaluate the competitiveness of Lianyungang Port,find the issues that affect the competitiveness of Lianyungang Port and the relative advantages of Lianyungang Port,and provide decision-making basis and reference for the operation and development of the port is a very urgent and important task.This article first gives the definition of the definition of port competitiveness,the intergenerational changes in port functions and the reasons for port competition.It sorts out the influencing factors of port competitiveness at home and abroad,the evaluation methods of port competitiveness,and the measures to improve port competitiveness.Study the literature and analyze the deficiencies of existing research.Secondly,combined with the new requirements for port competitiveness made by the expansion of port functions in the new era,the main factors affecting port competitiveness are analyzed,and in combination with the shortcomings of previous port competitiveness evaluation methods,a gray correlation TOPSIS analysis method based on combined weighting is proposed.,This method not only avoids the arbitrariness of subjective weighting,but also avoids the objective evaluation method attaching too much importance to the shortcomings of the data itself,and once again evaluates the competitiveness of China's ten major ports based on the data,and finds out the main factors affecting the competitiveness of ports The gap between Lianyungang Port and other ports proves the feasibility and effectiveness of this method for port competitiveness evaluation.Finally,according to the question,to improve the competitiveness of Lianyungang Port,it is necessary to take measures to improve the radiation capability of Lianyungang Port,establish a unique route and flight brand,establish a comprehensive container service system,and realize the four strategies of port resource aggregation and integration.