Research On Evaluation Of Construction Enterprise Competitiveness Based On Value Creation

With many enterprise in the construction industry,China has low market entry barriers,low industry concentration,and serious homogenization competition.At this stage,most Chinese construction enterprise have weak technological leadership,low efficiency,and poor upstream and downstream extension of the industrial chain,resulting in lower profits and weaker competitiveness.The existence of enterprises is to create value.In other words,in order to improve the competitiveness of construction enterprises,it is necessary to analyze from their survival needs.If the value creation is low,construction enterprises cannot win the competition.This is why the article study how Chinese construction enterprises improve their competitiveness from the perspective of value creation.First,define the concept of construction enterprise value creation and competitiveness.Secondly,from the perspective of value creation,a five-dimension of human capital,structural capital,financial capital,relational capital and innovative capital is used to construct a construction enterprise competitiveness index system,which ensures the comprehensiveness and representativeness of the index.Thirdly,based on the relevant theories of construction enterprise competitiveness and value creation,qualitative analysis of the correlation between value creation and construction enterprise competitiveness.Through the data of 46 listed construction enterprises,the construction enterprise value and competitiveness factor regression analysis is used to obtain construction enterprise value is positively related to competitiveness.Finally,with the BP neural network to evaluate the competitiveness of construction enterprises,train and revise the network,then check the network after reaching the accuracy error requirements,and obtain the competitiveness value of construction enterprises.By case analysis,the index data of a S from 2016 to 2018 is input into the trained BP neural network,which obtained the competitiveness value of three years.The change trend is analyzed and compared with the actual situation which is the same as operating conditions.The feasibility and scientificity of the competitive evaluation model of BP neural network are verified.The innovation of the article is to build a competitive evaluation model of construction enterprises from the perspective of "value creation".The evaluation of competitiveness is based on the most basic survival premises of construction enterprises and meets the most practical needs of construction enterprises to enhance competitiveness.At the same time,the BP neural network to evaluate the competitiveness of construction enterprises is objective,effective and easy to calculate.The article plays an active role in improving thecompetitiveness of construction enterprises,enriches the research theory of the evaluation of construction enterprises’ competitiveness,and plays a certain role in promoting the development of this theory.