Study On The Design Strategy Of Leisure Commercial Street In The Suburbs Of China Cities

Domestic city suburb leisure business street is the product of urban development,which is the concentrated embodiment of commercial suburbanization and leisure development of consumer economy.With the renewal of the urban spatial expansion,suburban business has developed rapidly,especially in suburban recreational shopping street with suburban regional development have emerged,presented to adapt to different consumer groups,and form the trend of diversification and leisure,but also led to the rapid development of some project planning orientation,lack of system planning and design,project,the same characteristics,can't meet the needs of the consumers,but also unable to achieve the goal of driving regional development.At present domestic system of suburban leisure street design strategy study is less,therefore,this article selects a certain representative operating domestic large and medium-sized city suburb leisure street case as the research object,on the on-the-spot investigation,research and analysis,at the same time of analyzing the characteristics of the suburbs,leisure crowd demand characteristic,put forward the attention of domestic suburban leisure street design issues and the design strategy,to provide reference for the follow-up related design work.Firstly,the author explains the concept of leisure commercial street in the suburbs of domestic cities.By defining and analyzing the concepts of urban suburb,leisure crowd and leisure business street,this paper expounds the characteristics of urban suburban leisure business,analyzes the development status of domestic urban suburban leisure business street,and finds out the existing problems.Secondly based on the three operating suburban leisure street case study,the development background,regional characteristics,marketing positioning,consumer characteristics,planning and design,environmental design,business planning and so on carries on the system analysis and research,summed up the city suburban area development characteristics,cultural background,natural environment,the influence of the consumers on the suburban leisure street design,and the influence of late for regional development,and combined with related design principle,put forward the strategies of the suburban leisure street design.Full text through investigation and study,guided by the related theory and design principles,focus on analyzing the characteristics of the area and leisure crowd demand,designed for suburban leisure street characterization,differentiation and leading role of subsequent regional development put forward the systematic design strategy,to later be used for reference in the development of the suburban street design.