Research On Communication Of Furniture Brand Experience Space

In the current era of increasingly vigorous social consumption,new consumption methods such as experience consumption,leisure consumption,and individual consumption gradually occupy the mainstream in mass consumption.New consumption has become the new normal of society and calls for innovation in the economic system.The industrial innovation triggered by this consumption upgrade has also caused gradual fluctuations in the home furnishing industry.Many home furnishing brands have begun to seek breakthrough strategies in the new consumer context,and the home furnishing brand space based on experience consumption has become popular.In order to achieve its own business objectives,the brand uses the concepts of emotional experience and user center as the guide,gathers all the favorable factors related to home furnishing,and integrates this metaphorical design language into the spatial text of this home furnishing experience.From the perspective of media in communication,space is also a medium,and space and communication are integrated.Well,with specific space rules and functional home brand experience spaces,it is also a diverse and unified space medium.As a novel carrier of brand propagation,public interaction,and cultural communication,it performs the media function of propagation and communication.Different styles and categories of home brand experience spaces have their own characteristics in terms of communication objects,content,and channels,etc.but they also have prominent commonality in the symbolization,perception,and social aspects of communication,and show progressive communication effect.The home brand experience space not only realizes the purpose of home brand product sales and brand communication with its scene-based space presentation and experiential communication mode;it also creates consumer social interaction experience and daily aesthetic experience with the home experience space practice To meet people's material and spiritual needs;at the same time,it also serves as a social medium to shape consumer perception and behavior,provide space for mass communication and entertainment,and spread the social effects of diverse modern cultures.