Study Research On Culture Creative Product Design Of Shuang Qing Villa's Tourism

In recent years,under the guidance of national policies and the promotion of market demand,the development of tourism industry is flourishing,and the creative design of tourism cultural and creative products has ushered in a new chapter.This paper takes the characteristic culture of Shuang Qing villa as the research content,carries on the design research to the tourism cultural creation product.First of all,the author summarizes and learns relevant literature and materials on tourism cultural and creative products design and red design,and systematically analyzes and summarizes the characteristic culture of tourism cultural and creative products and Shuang Qing villas.Secondly,based on the field research of Shuang Qing villas,it is concluded that the tourism of Shuang Qing villas should have the characteristic expression of cultural connotation and spirit based on the characteristic culture of the entire Shuang Qing villas.Finally,the author combined with Shuang Qing villa architecture design style and Xiang Shan unique natural resources,to carry on the creative design,is transformed into unique tourist product,tourist areas in the abstract cultural connotation through the form of realization in the eyes of tourists,let visitors through the visual design more clearly understand the characteristics of the local culture.Through the research on the characteristic culture of Shuang Qing villa,this paper puts forward a set of works aiming at the design and development of tourism cultural and creative products of Shuang Qing villa.This kind of research thinking can be used for reference by more tourist areas lacking design.Creative design for tourism cultural resources to empower,and constantly strengthen the cultural connotation of characteristics.