Practice Research On Cultural And Creative Product Design Of Southwest Associated University

The National Southwest Associated University is one of colleges creating the miracle of history of education in modern world.After cultivating a batch of the time-transgressive and outstanding talents for the country,it disappeared in the journey of national rejuvenation,leaving a valuable spiritual treasure for the later generations.Through time precipitation,the history of Southwest Associated University has been integrated into the grand structure of Chinese culture and becomes an important part of Chinese culture.The author sorts out the research status of Southwest Associated University,finding that the study of Southwest Associated University is concentrated on history,education and culture,most of which belong to the achievements of theoretical study.However,history and culture should be not only inherited,but also activated to carry forward.In this way,the essence of Chinese culture should meet the needs of society and brighten the reality.Colleges,as places for talent cultivation and technological and cultural innovation,should be responsible for combining with self-development demands to do beneficial exploration on cultural inheritance and promotion,so as to practice cultural self-confidence and construct the sound and diversified campus cultural education environment.The cultural and creative products are important carriers to transmissin of spirituality,philosophy of schooling and cultural connotations.The products are also important means to set up brand images of colleges.With the development of Chinese society and constant perfection on social organization structure,cultural and creative products of campus care gradually concerned by market and society.If spiritual treasure and tangible cultural heritage created by Southwest Associated University can be developed as cultural and creative products,it will naturally form the modern paradigm inherited by Southwest Associated University.It is the new path for culture construction in modern and contemporary campus,optimization on educational environment and exploration on integration between cultural inheritance and modern society.In this thesis,the author studies the domestic and overseas cultural and creative products,college campus culture and relevant theoretical status of cultural and creative products,tries to explore the discipline and approach of the design of campus cultural and creative products,and regards Southwest Associated University as the research object.By combining with market investigation and theoretical research achievements,the author states from history,humanity and region of Southwest Associated University to analyze,extract and transfer the cultural elements,providing inspirations and materials for the design of cultural and creative product and the study in Southwest Associated University.Also,the author provides the theoretical basis and the realistic reference for the design practice and the relevant field study of campus cultural and creative products.