The Marketing Strategy Research Of Thermal Power Airflow Products Of AX Company

Along with our country economy and the world community,the magnitude of the government to control the environmental pollution is more and more big,the power plant is to make the dust pollution in the air,nitrogen,carbon dioxide and other pollutants important source,so the coal-fired power plant boiler air volume measurement is put forward higher request,making coal-fired power plants pay more attention to air flow measurement device for boiler.The thermal power air volume equipment of AX Company studied in this paper belongs to industrial products,and the marketing of traditional consumer products is completely different from that of industrial products.Their respective marketing customers are different,with many objects of traditional consumer products,while their service customers for industrial products are relatively fixed.With the continuous improvement of domestic production technology,the product contending of thermal-electricity air volume products is getting very sharp,and the homogenization of air volume products is becoming very grievous,which makes the marketing strategy of thermal power air volume products should also change accordingly.Energy management contract,air products testing equipment calibration model of marketing strategy shift,in the new marketing battle,strong operability,and can guarantee the comany competitive.Based on the sales theories of industrial products,this paper takes AX company's thermal power air volume product market as the main research object,introduces the product characteristics and technical achievements of AX company,and points out the shortcomings of AX company's thermal power air volume product in marketing.After the macro environment analysis of AX company's thermal power air volume products,porter's five forces analysis and SWOT analysis are adopted to comprehensively understand the market environment of AX company's thermal power air volume products,and its major industry competitors are analyzed to construct SWOT matrix.By analyzing the current situation and marketing problems of AX company's thermal power air volume product market,we find out our own insufficient marketing.On this basis,the marketing strategy of AX company's thermal power air volume products is summarized.Through the analysis of this article,in the thermal power industry market environment now such a tragic situation,AX thermal power air products of thecompany's marketing strategy should be reduced to products marketing strategy,and shift to contract energy management,integrated system solutions sales and air volume product testing equipment calibration of marketing strategy.According to AX company's own characteristics and combined with the characteristics of the thermal power air volume market environment,this paper proposed the marketing strategy that conforms to the current thermal power air volume products of AX company.The research lays stress on that product innovation is carried out with technology as the heart,and the marketing strategy of whole solution and air volume product equipment calibration will help AX company to improve the operation effect of thermal power air volume products.