Design Of Cultural And Creative Products With Regional Culture Under The Background Of "Travel +"

In the “tourism+” era,market demand and consumer demand have all changed to varying degrees.National policies and urban tourism also place greater emphasis on tourism and cultural and creative products.At the same time,the development of the Internet has brought tourism and related industries More opportunities and challenges have come.However,there are still many problems in the development of tourism,cultural and creative products.We should not only stay in homogenized tourism souvenirs.We should pay more attention to the links between cultural and creative products' regional culture and modern life.,and the integration of cultural and creative products with other industries in the "Tourism +" era.The purpose of this paper is to study the application of regional cultural and creative products under the “Tourism+” era,and to reduce the homogeneity and enhance the audience's understanding and recognition of the regional culture of the tourism destination through the visual expression of regional culture and the research of promotion models.Tourism sites provide ideas and design methods for cultural and creative products that meet the needs of the times.There are five chapters in this article,from the theoretical conception to the design practice and application,summarizing the application of regional cultural expression methods and fusion methods of cultural and creative products in the context of “tourism+” era.First of all,proceed from the theory,study the status quo of tourism under the “tourism+” era,as well as the market and consumer demand.Summarize the design concepts and existing problems of cultural and creative products through domestic and foreign cultural and creative design cases.Secondly,from the perspective of design,by comparing domestic and foreign cultural and creative design cases and other visual cases,four visual expression methods and three fusion methods are summarized;visual expression methods include scene contemplation,storytelling,and symbolic expression.Law,general element reorganization method and geometric abstract generalization method;the three fusion methods include: diversity expression of cultural and creative products,fusion expression of traditional promotion model,and fusion expression of modern promotion model.It summarizes the four categories of daily necessities,fast food consumption,product resources,and network interaction.The product summarizes the traditional promotion sales model as a new model of “Cultural + Brand + Network + Logistics”.The modern sales promotion model is summarized as “ "Cultural + Network + Interactive + Hotspot + Buy" New Mode.Finally,take Taishan Cultural and Creative Products as an example to summarize and analyze Taishan's regional characteristics,including characteristic scenic spots,customs and cultures,summarizing and summarizing the visual elements with Taishan characteristics,visualizing the regional cultural elements,and combining modern As well as the traditional promotion model,Taishan culture has been more fully promoted.In short,under the “tourism+” era,cultural and creative products that are in line with the market and consumers are indispensable,and a cultural model,cultural product,and product promotion sales model have been set up for cultural products for tourism destinations.Regional culture,driving the local economy and the development of related industries have a great role in promoting...