Research On The Development Strategy Of WS Company’s Pig Business

Pig industry is as the first industry of animal husbandry;its development has made great contributions to the improvement of people’s living standards and the development of rural economy.But in recent years,with the change of the national economic situation,environmental protection is becoming more and more strict,which has undergone tremendous changes in the environment of meat pig industry,put forward higher requirements for the development of China’s meat industry.WS company is the largest pig breeding enterprises in China,in recent years,its hog business has contributed more than 50% to WS’s revenues and profits,the development of its hog business is vital to the whole company.The company has integrated its hog business and set up its pig breeding business Division.Facing the tremendous changes of macro and micro environment,It is worthy to study how to develop in future for WS pig business,how to establish and consolidate its core capabilities and competitive advantages,how to think about its future development strategy,This article would review and research the history of The pigs breeding industry,the development of WS pig business,the macro and micro environment of the development of hog industry,we will use the theory of strategic management and relevant tools to analyze the future of pig breeding and the pork business of WS company and provide relevant reference suggestions on the development of pig industry in future.This paper believes that the pig business of WS has duplicated the development module of "company + farmer" like that of its chicken business With the high investments and its technical resources,WS implements the integration of production and operations to realize the low cost,safety and quality of the product of pig and has built the industrial chain advantage breeding end.As the transformation of the society and economy in recent,we have met the great changes in the consumption structure and consumption forms of meat products,and the policy and environment of animal husbandry industry has also undergone tremendous changes.For the future development of its pig business strategy,WS need to recognize the development strategy of its pig business,on the base of consolidating its current pig business advantages,WS should extend to the downstream of pig processing and then build the competitive advantages for the integration of industry chain from pig breeding to processing to the consumer side.the company should implement the strategy of vertical integration development,WS need to extend its pig breeding to slaughtering and processing;then implement the horizontal integration strategy for the development of its slaughtering and processing business,accelerate development through mergers and acquisitions and investment cooperation;In the strategy of its business product,the company should adopt low-cost strategy for its pig farming business to establish its low quality advantages,and adopt the differentiation strategy for and end consumer product to establish channels and market advantage.In terms of safeguard measures,I put forward the suggestions from the aspects of strategy guarantee,organization and system guarantee,resource guarantee,culture guarantee,technology guarantee,market guarantee and production guarantee,to establish the new competitive advantages of the integration of industrial chain is established from the aspect of systematization.