Research On Identification Method Of Technology Competitors In Pharmaceutical Enterprises Based On Patent Information

Objective:Through the construction of the multi-dimensional dynamic identification model of technical competitors,the technical competitors of pharmaceutical enterprises are identified,which lays the foundation for the next analysis of technical competitors,provides favorable information support for the formulation of technology strategic decisions of pharmaceutical companies,improves the technology competitiveness of pharmaceutical enterprises,and promotes the technology innovation and development of pharmaceutical enterprises.At present,the identification methods of technical competitors based on patent information are mostly static identification in a single dimension,which has certain limitations.The multi-dimensional dynamic identification model of technical competitors makes up for the shortcomings of the existing methods to a certain extent,and provides reference for the identification of technical competitors.Subject and Methods:Based on the previous research,the definition and characteristics of technical competitors are explored,then the multi-dimensional dynamic identification model of technical competitors is constructed based on the three dimensions: relative technology similarity,relative technology competitiveness and time,and using literature research,patent portfolio analysis,comparative analysis and visualization methods to determine the calculation of each dimension's indexes and the model presentation mode.Based on the model,the pharmaceutical enterprises in the Chinese antidepressant field are taken as the research object,and the technical competitors of the target enterprise in the Chinese antidepressant field are identified through data acquisition,processing,calculation and other operations.Results:Through the multi-dimensional dynamic identification model of technical competitors,it is finally identified that the current technical competitors of the targetenterprise in the field of Chinese antidepressants are mostly large multinational pharmaceutical enterprises,Japanese enterprises focusing on technology research and development,and domestic enterprises occupying a certain position.It shows the dynamic changes of technical competitors at different time nodes,and concludes that the number of core points competitors of the target enterprise is decreasing,but there are still many enterprises with higher technology competitiveness than the target enterprise,so we should continue to increase the investment and strength of technology research and development to improve the technology competitiveness of the enterprise.And this paper identifies potential core technical competitors of target enterprises based on their dynamic changes,and gives early warnings to enterprises so that the enterprise can formulate appropriate technology strategies to prevent them from becoming core technical competitors.Conclusion:Based on the previous research,the definition and characteristics of technical competitors are discussed,and the multi-dimensional dynamic identification model of technical competitors is comprehensively constructed based on the characteristics to achieve the dynamic identification of technical competitors and improve the theory and identification method of technology competitors.In addition,an empirical study was conducted with enterprises in the field of Chinese antidepressants as the research object,which verified the effectiveness,feasibility and superiority of the model.