Problems And Countermeasures In Rural Cultural Construction Of Shuangshan Street In Zhangqiu District Of Jinan City

Nowadays,culture occupies an increasingly important position in the promotion of national comprehensive national strength,and also plays a very important role in promoting national cohesion.China as a large agricultural country,to strengthen the rural cultural construction for the promotion of cultural soft power and spiritual civilization construction has a pivotal position,the role of culture has become more and more can not be underestimated.However,since the reform and opening up,although China's industrialization,information,urbanization,the pace of faster and faster,but the long-term urban and rural dual structure has led to rural areas in the political,economic,cultural and other aspects of the gap with the city more and more,The majority of rural areas in the current cultural development situation has been unable to adapt to the rapid growth of rural economy and the comprehensive progress of rural society,farmers can not meet the growing cultural needs.At present,the party and the government attach importance to the issue of agriculture,rural areas and farmers,put forward the goal of building a new socialist countryside,the cultural needs of farmers and rural cultural undertakings are of concern,rural cultural construction by the national policy of strong support and encourage.Therefore,under the new situation to speed up rural cultural construction is to adapt to the new needs of the new changes,but also do the urgent needs of cultural work.Based on the study of domestic and foreign research,this paper uses literature analysis method,empirical analysis method and SWOT analysis method to summarize and summarize the cultural construction of Shuangshan street.The whole paper is divided into four parts: the first chapter is the introduction,including research background,meaning,literature review and so on.The second chapter is the definition of the concept of rural cultural construction.In the third chapter,through a lot of research data and materials,combined with the actual situation of the local area,the paper focuses on the SWOT analysis of the rural culture construction of Shuangshan Street in Zhangqiu District,analyzes the present situation and advantages,difficulties and disadvantages of the rural culture construction in Shuangshan Street Opportunities and challenges.Finally,in the fourth chapter,we put forward a series of countermeasures and suggestions on the construction of rural culture in Shuangshan street: perfect the cultural construction management system,improve the basic conditions of cultural construction,and promote the comprehensive development of rural areas.These measures based on reality,from a number of angles and direction,and strive to solve the problem,break through the bottleneck,enrich the cultural life of the masses,and promote the vigorous development of street culture.