The SWOT Analysis And Countermeasures About China's Rural Cultural Industry

As a newborn industry, in our country, the development of cultural industry is very fast and also got the party and national respect. The countryside which With a nine hundred million population shoud be the important position of develop the cultural industrial, but the communication of countryside, culture and industry is still very strange to most of the people. During the process of constructing the socialistic new countryside, the fully development of country cultural industry roll into a practical and important topic. The development of country cultural industry has some forby significances, such as adjusts and optimizes the rural industrial structure, thrives rural economy and increases farmer's incomes, promotes the construction of rural spiritual civilization, constructs the harmonious socialism countryside , protects and undertakes the national traditional culture and so on. It also has the forby difficulties. This article set off from china's country actuality , and handling the analytical method of SWOT to give a comprehensive ,systematic and objective research about our national rural cultural industry .It indicates the strengths of our national rural cultural industry, the weaknesses ,the opportunities and threats, it also lodges the homologous develop countermeasures which aims at these factors. At the same time, in the hope of offering expriences to other areas in China to develop the rural cultural industry, this article summarizes the experiences of developing the rural cultural industry about Ansai, Zhouzhuang and Hengdian.