Research On The Construction Of Beautiful Rural Culture In Yongjia County, Wenzhou

With the development progresses, the political, economic, cultural and other aspects of rural development in our country significantly, the introduction of a new socialist countryside construction policy, rural development policy for the development of rural cultural development provides a good opportunity. The party's 18 and 18 Third Plenary Session made it clear direction and policy framework for the new rural construction for building a moderately prosperous society made a strategic deployment. Culture is the soul of a nation's development, rural culture is an important component of the socialist construction of advanced civilization, play a crucial role in building a new socialist countryside.Since the "Eleventh Five-Year Plan", Zhejiang Province, put the "beautiful countryside" as the guiding ideology of the socialist new countryside construction, combined with the rural culture closer to the development direction of cultural tourism, thus creating "a new province-wide rural development+Ecotourism construction+beautiful countryside cultural construction "system, three-dimensional realization of new rural development model, urbanization, ecological and modernization. Rural culture as a valuable local resource countryside with outstanding value, can provide a lot of the characteristics of ecological tourism resources in rural areas, but in the actual development process, due to many factors and limitations, the gradual emergence of Head direction deviation the phenomenon, which causes blindness resources development and utilization, resulting in a waste of cultural resources, loss of local, local cultural homogenization trend phenomenon, which greatly hindered the beautiful countryside construction and rural tourism development.In this paper, Yongjia County of Wenzhou City as an example, from the perspective of rural cultural construction of Yongjia County, the beautiful countryside cultural construction in depth, based on field surveys, questionnaires and analysis of quantitative and qualitative methods of beautiful countryside in Yongjia County Cultural Construction Problems and the reasons for the research and analysis. First, from a macro level describes the necessity and feasibility of Rural Cultural Construction in New Rural Construction and Rural Tourism and concluded that elements of the beautiful countryside culture. Thereafter the basis of statistical analysis of survey data on the construction of Yongjia County, the beautiful countryside, the analysis process and current situation of the cultural construction of the beautiful countryside, and sums up the main issues on the basis of Yongjia County appear in beautiful countryside cultural construction process. Looking from the analysis of the root causes of these issues, and to summarize, we summed up the administrative, economic and cultural causes of these problems. Last foregoing analysis, the proposed counter-measures Yongjia County, the beautiful countryside cultural construction, to the future of the beautiful countryside cultural construction of Yongjia County of Wenzhou City provide theoretical support and reference.