The Incense Culture In The Southeastern China:the New Traditional Mode Of Life In The Consumption Era

This paper takes the consumption and use of incense in southern Fujian as the research object,and tries to clarify and analyze the production,consumption and use of incense from the two perspectives incense enterprises and consumers through field investigation.As to the research method,I carried out field work in several places and visited a number of areas in Changchou,Quanchou,Amoy and selected over 30 incense enterprises in Yunxiao in Changzhou,Yongchun in Quanchou,Shishi in Quanchou,Jinjiang in Quanchou to carry out further investigation.The investigation clarified the overall situation of the use of incense in southern Fujian.The use of incense in southern Fujian can mainly be divided into traditional folk consumption,natural incense consumption,tambac incense consumption and the new form of traditional incense culture.Detailed description was given to each category.In the past,there has never been a research investigating into the consumption and use of incense from the angle of anthropology.It is really a breakthrough for this paper to carry out specific field investigation and make detailed description of the rising traditional cultural industry in the coastal areas.Over a long period in the past,incense has almost disappeared from Chinese everyday life.Although the use of incense in Buddhism and folk religions in the southeastern China has never been suspended,it's still far from people's expectation for a 'Chinese incense culture'.Consumption is one of the main topics of the century.The revival of Chinese incense culture is closely related to the large number of incense enterprises.They not only want to achieve an industrial transformation(from the realm of religious ceremonies to daily life incense)but to make a new consumption field.With the development of the incense industry chain,the number of consumers who purchase daily use incense is increasing.These consumers not only simply purchase goods but also consume the newly created 'Chinese traditional culture',or even a form of life.Traditional culture is reviving in a new way in the consumer world.