Study On The Cultural Products And Services Of Mongolian Nadam Festival In Hulunbeier

From the traditional social and cultural activities to cultural experience products,festivals and cultural resources are in the process of cultural capitalization and reorganization process.It is an objective choice for the development of regional tourism economy and the active choice of festivals' culture itself.The vast expanse of Hulunbeier prairie in the history of the birth of the Nadam festival culture,in its festivals in the transformation of festive products to become the external space.Government,enterprises,aborigines and tourists,different stakeholder groups in the Nadam festival to festive cultural products in the transition play a different role in participation.There is a clear space-time node and participate in the diversity of the main Hulunbeier Nadu festivals,in the transition to the festivals to find their own position in the festive production,how to promote the development of regional tourism economy,as well as the interest-related groups festive production Participatory behavior is the main content of the topic study.The cultural transformation of the Nadam Festival is not only the production of the existing Nadam festival cultural resources.But also to the Nadam Festival as a regional center of Hulun Buir tourism center,driven by the development of the surrounding tourism service industry and regional tourism product system optimization.So there is only a few days in a year that Nadam festival is clearly unable to meet the requirements of its product transformation,festivals in the extension of time and space dimension is that Dharma festivals must solve the problem of transformation.The ritual elements of the Nadam festival,song and dance elements and competitive elements to be refined,so that in the Hulunbeier tourism economy in the normal existence.To strengthen the Nadam Festival festivals and the surrounding areas of infrastructure construction,relying on the Hulunbeier grassland ecological tourism advantages of the development of global tourism is the current Hulunbeier Nadam festival transformation of a viable path.