Research On The Tension Performance Of Hand-drawn Illustration In Poster Design

Now in this era of rapid development of digital technology,computer technology has been widely applied in the field of design,to bring a rich,realistic visual effect to the design.The traditional hand-painted performance can bring the effect of contingency,showing a relaxed and casual feeling,give a person a kind of warm feeling,traditional ink painting or watercolor performance can also show a certain number of "artistic conception".Poster design how to attract the attention of the audience is a key problem to be solved in the convey the information,so it is necessary to analyze the process of perception and its influence factors,combines the traditional hand-painted performance and computer technology is applied,play their respective advantages.With the development of the design,the use of hand-drawn illustration is becoming more and more widely,hand-drawn illustration has a certain tension performance can be very good from the many graphics highlighted by the viewer's perception.Firstly,this paper from the elaboration of the connotation of hand drawn illustration and tension to analyze the process of drawing tension and its influencing factors,and illustrates the advantages of the expression of tension in the hand drawn illustration graphics,by analyzing the audience's perception process need to be aware of when it gets tension performance,let the performance of hand-drawn illustration both hand-painted forms of perceptual and rational based on audience perception psychology,make hand-drawn illustration of tension performance presents the combination of perceptual and rational.Secondly,through the form of questionnaire survey,the corresponding poster design cases were selected in the form of visual tension,tactile tension,spatial tension and psychological tension,combined with the case to try the system analysis hand-drawn illustrations of various tension performance,to explore the corresponding hand-drawn illustration tension performance method.Finally,the theoretical method is based on the poster design practice,link theory and tension performance practice.Try to explore the various tension performance of the hand-drawn illustration in the poster design,combine the traditional hand-drawing with the processing function of the computer,so as to enrich the expression form of poster design.This article from the analysis of the process of psychological perception and its influencing factors to the hand-drawn illustration of various tension feeling,then summarize the method of forming the tension performance,finally,the method falls into the practice of the research ideas.The innovation of this paper is to integrate the physical and psychological factors of the audience into the tension performance of hand drawn illustration,Try system analysis of hand-drawn illustrations in many aspects of tension performance,and summarize the corresponding tension performance methods,and then apply the method to the poster design practice,to realize the combination of theory and Practice.This is not only to make more attempts and exploration of the performance methods and forms of poster design,but also the inheritance and development of traditional hand-drawn illustration.