Study On The Ecological Culture Of "Wild China"

People pay more and more attention to the natural environment for the survival of animals and plants with the deterioration of the global ecological environment since entering the new century,wildlife documentaries have evolved into ecological documentaries.Ecological documentary,refers to the human and nature,including the harmonious coexistence of plant and animal world and the natural environment of a type of television program.Since the emergence of ecological documentaries have a good audience edge touted by the international documentary market.As the country attaches great importance to ecological civilization in China,it`s also provides an opportunity for the development of ecological documentary.At the same time,the production and dissemination of ecological documentary also provides the public opinion support for the construction of ecological civilization in China."Wild China" is an ecological documentary co-produced by China and the UK with many international awards.Therefore,it is very meaningful to study the process of the evolution of wildlife documentary into ecological documentary and the future development path of China’s ecological documentary.Initially,"Wild China" is the transformation and classic work of China’s ecological documentary.Through the integration of ecological and cultural concepts in China and western countries,the images of traditional Chinese ecological culture,the theme selection,aesthetic value,technological exchange and cultural value of China-Uk co-production of "Wild China",this paper makes a detailed analysis of the construction of ecological cultural discourse of "Wild China".Especially in the "Wild China" of nature and humanity,land ethics,unity of nature,and the universal Chinese dragon totem culture,tea culture,Buddhism culture such as precise analysis of China’s ecological culture elements,fully embodies the "Wild China" ecological culture communication and cross-cultural communication effect,especially the Chinese culture which reflected the effectiveness of the exported,this also is our country ecological documentary in the important problem to be solved at present stage.Furthermore,the dissemination practice of "Wild China" ecological culture provides us with a lot of inspirations for the future creation of ecological documentaries,which provides a lot of inspirations for China’s ecological civilization construction history,actively participating in international communication and broadening communication channels,which also provides more targeted suggestions for the future development of Chinese ecological documentaries.Finally,in the creation of eco-documentary and the dissemination of ecological culture,it is necessary to pay attention to the promotion of creation concepts such as ecological ethics and cross-cultural communication,as well as to strengthen the operation of communication channels,strengthen the construction of ecological cultural discourse,and strive for the right of discourse and transmission of Chinese culture.