Research On Financial Competitiveness Of Enlight Media

In the 13 th Five-Year plan,China plans to become the pillar industry of national economy in 2020 cultural industry.As part of the cultural industry,the development level of film and television industry is closely related to the development level of China's cultural industry.As the benchmarking company of the film and television industry in China,the financial competitiveness level of the Enlight media also reflects the development level of the film and television industry of the 0 countries to some extent.Under such circumstances,Enlight media should pay attention to and strive to improve their financial competitiveness,which is also conducive to promoting the overall development of China's film and television industry.This paper first summarizes and summarizes the research on the financial competitiveness of scholars at home and abroad,and studies the indexes and methods used by scholars in analyzing the company and the industry.Secondly,it selects the three first level indexes of the Enlight media enterprises in the formation of their financial competitiveness,and uses the methods of systematic analysis,principal component analysis and comparative analysis to evaluate the design principles of the system.Based on that,we use the dimension reduction idea to select the evaluation index of the financial competitiveness of the listed companies in the film and TV industry and build the model.With the Enlight media including 2015 and 2016 20 film and television listed companies as samples,using the analysis method of factor analysis,data statistics software SPSS is used to deal with and analyze the main factors affecting the financial competitiveness of the listed companies in film and television industry,and the overall evaluation of the overall situation of the Enlight media is made.From different aspects and the same industry companies to compare and analyze,discuss and analyze the problems existing in the Enlight media,lack of financial profitability,financial development ability,financial capacity shortage and so on.And the corresponding countermeasures are put forward to improving enterprises' adaptability to environment,optimize the operation mode of the enterprise and improve the management ability of the enterprise's cash flow,which can effectively improve the financial competitiveness of the Enlight media..