Analysis Of Factors Affecting The Export Of Audiovisual Culture Products In China

With the continuous development of economy and the continuous progress of society,the level of people's demand along with the improvement of living standards has gradually shifted from satisfying the basic needs of life to the pursuit of cultural needs of spiritual enjoyment.In the project of international trade activities among countries,the proportion of cultural trade began to increase gradually,so it can be said that the competition among countries in the world has been gradually transformed into economic,military and cultural competition from the competition of traditional economic power and armament force.The development of cultural industry and cultural trade has attracted wide attention of the world.Audiovisual cultural products mainly include films,CDs,DVDs,tapes and other audio-visual products,is the cultural product output directly express their intention to cultural output of cultural product forms.Audiovisual products,which are popular in the world because of their intuitive features,have become an important medium for cultural transmission between the exporter of cultural products and consumers of cultural products,and also an important bridge for cultural communication among countries.Since the reform and opening up,China's cultural industry has developed rapidly,the achievements are impressive.However,due to the late start of our culture industry and the turbulent decade in history,China's cultural industry is still in a relatively backward position compared to many cultural powers in the world.This article uses the pest method to analyze the development environment of audiovisual culture industry in China,based on the export scale,structure and object,this paper analyzes the present export status of audiovisual culture products in China,and selects the Economic development level,the level of urbanization,the geographical distance,the cultural distance,the level of science and technology in China and the 18 target countries(regions).Trade Terms Index,cultural background of several factors as independent variables,the impact of China's audio-visual exports of cultural products by using the stochastic effect model and other methods to carry out empirical analysis,finally,based on empirical analysis of the existing problems of audiovisual culture industry to put forward some policy recommendations.