Study On Visual Image Design Of Cultural And Creative Products Of Hakka Cultural Tourism Brand In Southern Jiangxi

Now the society has entered a new era,the rapid development of economy makes people’s pursuit of a better life increasingly strengthened,tourism has increasingly become the leading of people’s life,become the subject of a better life,but also become a symbol of a national culture to the outside world.With people’s increasing need for tourism,and with the rapid development of The Times,the continuous iteration of tourism brand products,and the continuous emergence of novel and diverse products,so that the tourism brand products boring,lack of connotation phenomenon,so it is particularly important to inject cultural connotation into the design of tourism brand.This article through to analysis and combing of the hakka culture,hakka culture in jiangxi area was proposed,the extraction of hakka culture visual symbols,visual symbols,culture and art of visual symbols,festival custom visual symbols and visual symbols and residential housing decoration pattern visual symbol,and the application of hakka culture tourism brand product visual image design practice.This design is divided into Gannan Hakka cultural tourism brand visual image promotion design and Gannan Hakka cultural tourism brand series of cultural and creative products visual image design.Visual image promotion design including the brand logo and auxiliary graphic design,image promotion design promotional poster design and mascots,and series wen gen product visual image design including memorial products of visual image design,apparel products of visual image design,articles for daily use of visual image design and electronic product derivatives of visual image design.This paper is divided into five main chapters: Chapter one analyzes the research background of Hakka culture,and introduces the research content of this paper,as well as the research methods of this design research.The second chapter is,first of all,the development and performance of the Hakka culture was discussed,and systematically discussed the performance of the Hakka culture in southern Jiangxi region;Secondly,it demonstrates the meaning of brand,the components of brand cultural and creative products and their mutual relations.And also put forward the tourism brand cultural products inheritance Hakka culture significance.The third chapter discusses the present situation of cultural and creative products of Hakka cultural tourism brands in southern Jiangxi,points out the due cultural functions and product function positioning,and extracts the visual symbols that are representative of southern Jiangxi.The fourth chapter is the practical application part,which applies the extracted visual symbols to the visual image promotion design of Gannan Hakka cultural tourism brand and the visual image design of Gannan Hakka cultural tourism brand series of cultural and creative products.The fifth chapter is the conclusion and prospect,which is the experience of the design practice.After the analysis and summary of the Hakka culture in Gannan,the visual symbol is extracted and applied to the cultural and creative products of the Hakka tourism brand in Gannan.While retaining the core of Hakka culture,the national culture is made more contemporary and modernize by combining with the factors of the era background.At the same time,this topic explores the commemorative value of the Hakka cultural tourism brand,inherits the excellent Chinese culture and tells the Oriental story well through the communication mode of tourism.