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Research On The Construction Of "National Image" Communication Power

Posted on:2019-05-08Degree:MasterType:Thesis
Country:ChinaCandidate:X F LiuFull Text:PDF
GTID:2405330545474232Subject:Art
Abstract/Summary:PDF Full Text Request
As an important part of "soft power," films bear the heavy responsibility of spreading national culture,social core values,and shaping the country's image.The "Mainstream" film is the most effective way to construct the national image communication power.The effect of the film's communication determines the strength of the country's image transmission.The factors affecting the country's image and communication are all varied.This article focuses on the "Mainstream" film creation and discusses how to construct the national image communication power in multiple dimensions.The full text starts from five parts: The first part outlines the background of the topic,the purpose and significance of the relevant situation,reviews the research status at home and abroad,clear research ideas and research methods,and explain it.The second part analyzes the concept of communication power and the concept of national image,analyzes the basic factors that influence the construction of national image communication power,and then draws the relationship between the "Mainstream" film and the construction of national image.The third part discusses how to construct the national image communication power from the three dimensions of film story techniques,character models,and language rhetoric,starting from the basic dimension of the construction of the national image transmission power: the movie dimension.The fourth part focuses on the humanities dimension,and elaborates the humanity,history,and culture concepts in the "Mainstream" film through case analysis.These three elements form the core layer of building the national image communication power.The fifth part puts the "Mainstream" film in the context of a market economy,discusses how to use“Internet+” to innovate the art and technology ecology,and innovates the system and management of the creation of the "Mainstream" film in order to form a nation Image protection.The epilogue discusses the dynamic process of “enhancing the attractiveness of the film—in favor of cultural communication—building the sustainability of the national image communication power”.
Keywords/Search Tags:National Image, Communication power, Chinese "Mainstream" Film
PDF Full Text Request
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