Media Technology,Sacrificial Ceremony And Cultural Embeddedness

For thousands of years,sacrificial rituals involving traditional Chinese culture have often been held at specific time and place,with the priests participating in the entire process of actual participation.However,with the development of Internet and smart mobile terminal technologies,there has been a virtual and alternative form of "Instead of Others to Sacrifice in Live".The phenomenon of "Instead of Others to Sacrifice in Live"emerged in 2013.The cemetery ceremonial staff replaced the relatives of the deceased who could not visit the site.The deceased's relatives entered the cemetery official WeChat public account.After entering the password authentication,they can log in.Watch the "Overhaul" all the way directly.It is a result of the high rhythm of people living far away from home and working in other places.It is also an important representation of the integration and interaction of Internet technology and ritual ceremonies.Through the redesign of sacrificial symbols and scenes,with the help of live broadcasting,mobile terminals,and virtual interactive technologies,the departure of modern people's bodies and the absence of emotions have been promoted,prompting the return of the normalization of ritual rituals and the development of digital rituals.From the perspective of deep social significance,social mediation is the fundamental characteristic and essential meaning contained in the phenomenon of "Instead of Others to Sacrifice in Live".From the technicalization of daily life to the vicissitude of cultural rituals,they all reflect the informatization changes of modern society.From the reality to the virtual,from the sacred to the secular,this is the inevitable way of the process of mediating the social rites.On the basis of traditional ceremonies,the construction of modern sacrificial narrations and the inheritance of traditional symbols will be carried out to create a collective meaning space,and finally to achieve cultural mosaic of the two on the basis of cultural commonality.Of course,in the process of interactive mosaic of the media technology and the sacrificial ceremony,there are some lack of humanities and misconduct in practice.On the one hand,the mechanical reproduction of technology caused confusion of virtual scenes and real scenes of sacrificial ceremonies;on the other hand,the neglect of ethics and excessive commercialization became an obstacle to the inheritance of traditional sacrificial culture.