For The Application Of Collage Photography In Graphic Design

In the era of global integration and the flourishing of new media,a single and straightforward graphic advertising design has been unable to meet the overall perception of modern people.People have more demands on visual enjoyment,and there are different expectations for information transmission,emotional communication,and sensory stimulation.This paper mainly discusses the application of collage photography in graphic design,bringing new appearance to graphic design and promoting the development of modern advertising design.With the continuous development of photography,collage photography has been widely used by artists.It has become one of the manifestations of Cubism,Dada and spectral art.Since then,it is familiar with the public.Bauhaus took the lead in applying collage photography to the design of plane advertising and opened a new chapter of modern plane advertising.In modern times,with the continuous maturity of business operation,all the big brands are familiar with the importance of advertising.In the fierce competition market,brand advertising design needs to seek no more "cognition" but "breakthrough",especially in the design of flat advertising,how to attract the eye of the consumer is very important.Through the study of the application of the traditional collage in the graphic design,and the development of photography in the plane advertisement,the advantages of the application of the collage photography in the graphic design are found.Through the analysis of the collage of the artists and the examples of the application of collage photography in the advertisements of the major brands,from the aspects of consumer psychology,economics and collage photography,the advantages of collage photography in the design of plane advertising are studied,whether the design idea and brand information of the designer can be better on the surface.Looking forward to the future development and challenges of photography in modern graphic design.