The Application Of Natural Graphic Elements In The Brand Design Of "Qinghe"

"Return to the nature" is getting more and more popular in design industry.In order to cater to people's favor of ecological beauty,natural graphic elements are widely applied in brand design.This paper discusses how to extract natural graphic elements from mother nature for brand design.By reviewing and analyzing the development process of brand design,this paper studies how to build up the influence power for a brand to improve market competitiveness.This research includes the following three aspects:Firstly,by analyzing and summarizing the natural graphic elements,to abstract its beauty,the design features and aesthetic connotations of modern natural graphic elements,explore the proper way to utilize natural graphic elements in brand design.Secondly,by studying the development history of brand design in China,summarize the way of brand construction,put forward two important factors that affect brand design,and explore the aesthetic connotations and application methods of natural graphic elements for brand design.Thirdly,based on exploring the feasibility and the application methods,provides a design practice project,which created a serial of brand images for"Qinghe" Essential Oil,it includes the main logo of "Qinghe",effect pictures of logo application and product packaging design for the essential oil and comercial accessories.This research is aimed at exploring more possibilities for applying natural graphic elements to brand design and appreciating the visual trend brought by the most dynamic natural graphic elements.Through literature research,case study,investigation and design practice,this paper studies how to make excellent brand design.This paper summarizes the three main methods to apply natural graphic elements to brand design,which are entirly reappearance,elements abstraction and setting off by contrast.Through the application of natural graphics,makes the design return to the nature.At the same time,it provides ideas for the brand image design of similar products in China.