Study Of Sustainability Of Hong Village Tourism Based On The View Of Cultural Capital

Ancient villages,as one of the carriers of traditional culture,maintain the bound with people and old times,show the social memory of the specific regional collective.At present,the economic value and cultural value of ancient villages are highlighted.This paper takes Hong village as the research object,by analyzing the mechanism of cultural resource capital transformation in Huizhou ancient village,studying the dilemma and countermeasure of the sustainable development of cultural capital from the perspective of cultural capital.This paper clarifies four principles for the sustainable development of cultural capital:intergenerational and intra generation fairness,protection on authenticity and diversification,prudence,systematics.The tangible cultural capital of Hong village includes the geographical culture capital,the construction culture capital,the sculpture culture capital,the water garden culture capital.Intangible cultural capital includes traditional culture capital,education culture capital,Huizhou merchant's cultural capital and mass media culture capital.The capital conversion of Hong village cultural resources has come a long way,but at the same time,Hong village is also in dilemmas.There are four main aspects:the economic risk and poverty gap affect the equity in the generation,unidirectional commercialization destroys authenticity and diversity,misplaced development violates the principle of prudence,and the unbalance of development violates the principle of systematics.This paper puts forward policy recommendations from the perspective of government,enterprises and residents.The government should play a role of guardian to protect the authenticity of Huizhou culture,supervene of village ecology and cultural environment,and guiding the residents to improve equity in the generation.Enterprise manage in culture resource exploitation;it should take value of cultural resources in the east of Hong village,and excavating the potential of intangible cultural capital,activating the tour guide word to shape public praise.At last,residents in Hong Village should construct cultural capital altogether,take participate in the diversification of cultural resources,and carry forward the spirit of the Huizhou merchants,build the cultural capacity altogether.