Research And Design Innovation Of Chiang Embroidery In Heihu Village Of Maoxian County From The Perspective Of Iconological

Chiang nationality is a minority living in southwest of China.They are mainly distributed in Maoxian County,Wenchuan County,Li County of Aba Zang Chiang Autonomous Prefecture of Sichuan Province and parts of Ganzi Tibetan Autonomous Prefecture.The Heihu Village studied in this paper is located in Shaba area of Maoxian County,Aba Prefecture,Sichuan Province.Maoxian County is the largest Chiang nationality living area in China,and it is also the experimental core area of regional cultural ecological protection in China.It shows the historical culture and local customs of the Chiang nationality in the Tibetan and Chiang Yi Corridor.Chiang embroidery,that is the embroidery of Chiang which inherits the ancient skills and traditional aesthetics of Chiang nationality.Due to the fact that the ancient Chiang people lived in high mountains and gullies,the terrain was so dangerous and the transportation was inconvenient,so the villages were relatively closed,and the fact that regional customs are different county from county,even in a quite short distance gradually formed.This also makes their clothing varied,each has its own characteristics.This paper takes the theory of iconography as the research frame and the information and materials obtained from the field investigation as the argument.It will be divided into six chapters to discuss the Chiang embroidery research and design innovation in Heihu Village area of Maoxian County.Chapter 1: Introduction explains the research background and shape of this paper,points out the significance of the study on Chiang embroidery in Heihu Village,Maoxian County,and clarifies the research object and research method of this paper,which is the basis of the following discussion.Chapter 2: " Pre–iconographical description of Chiang embroidery in Heihu village,Maoxian County.".The first section of this chapter briefly describes the classical style and characteristics of Chiang embroidery;the second section makes a comprehensive analysis of the typical style of Chiang embroidery in Heihu Village area;the third section introduces the basic needling method of Chiang embroidery and discusses the traditional Chiang embroidery and modern Chiang embroidery production process and methods.Chapter 3: Iconographical analysis of Chiang embroidery in Heihu village,Maoxian County.This chapter discusses the natural environment,the psychological composition of legends,the memory of history and ethnic groups and the influence of foreign culture on the Chiang embroidery patterns described above,tries to analyze the regional characteristics and unique aesthetic characteristics behind the image,as well as the role in the creation of artistic conception and its causes.Chapter 4: Iconological interprepation and significance Exploration of Chiang embroidery in Heihu Village.This chapter selects the classic style of Heihu Village as the research object,through the typical image of tiger head shape,moire and broad bean pattern to interpret and analyze,tries to explore the unique cultural connotation and pictorial significance of Heihu Village stockade.Chapter 5: Analysis and Method Summary of Contemporary Cultural and Creative Products.The first section analyzes and summarizes the general ideas and methods of cultural and creative products with the example of contemporary excellent cultural and creative Products.The second section analyzes the current situation and problems of Chiang embroidery cultural and creative brand.The third section reviews the whole case and summarizes the methods,trying to clarify the ideas for the later design.Chapter 6: "The element application and design innovation of Chiang embroidery in Heihu village".This chapter will focus on design innovation,the first section describes the design of the market research and design positioning.The second section describes the main ideas of this design.In the third section,the typical Chiang embroidery ornaments are extracted.The fourth section is the innovative design of the symbol elements of Heihu Village.The fifth section summarizes the design and makes an outlook statement.Heihu Village,which in Maoxian county,has a unique regional culture and religious symbols.As a materialized civilization,Chiang embroidery perhaps has more stories waiting for us to explore.