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Research On The Operational Strategy Of The Local History Museum S

Posted on:2019-08-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y F ChengFull Text:PDF
GTID:2405330545952180Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years,with the extensive development and prosperity of the cultural industry all over the country,the work of local chronicles has gained more attention and attention.With the rapid development of Internet and new media technology in recent years,because of the rapid development of Internet and new media technology,the traditional library operation model has been unable to meet the needs of today’s society.Therefore,the construction of the museum has been more and more widely concerned and in-depth research,construction of the museum work.More useful theoretical explorations and experiences have been concluded.This article takes the S square museum as an example.Through the analysis of the current situation of the operation and management of the S library and the problems appearing in the operation process of the square hall,this paper analyzes the causes of these problems and so on,and has a certain understanding of the operation and management status of the S square museum.On the basis of the extensive application of the "Internet +" technology and the development and use of new media technology,based on the extensive application of the current "Internet +" technology and the development and use of new media technology,based on the actual conditions,the application and development of digitalization and information in the square museum are explored and the "culture + technology" is implemented on the basis of the use of the current "Internet +" technology and the development and use of new media technology.Driving strategy,put forward a series of practical implementation plans for the square museum to greatly improve the development and utilization efficiency,expand its cultural function of the public influence,and promote the effective promotion and dissemination of Chinese traditional culture in the new era.Based on Potter’s value chain theory,the paper analyzes the problems of backstage management,data storage,content display,publicity and promotion,and human resource management in the operation of local chronicles Museum.Through literature research,comparative analysis,field investigation and interview,the paper raises questions,analyzes problems and solves questions.From the four value links of research and development and digital operation,infrastructure construction,marketing and human resource management,this paper puts forward a new design scheme for the operation strategy of the square hall,which makes the history information with the characteristics of digital,open,mobility,efficient and interactive,and can be overcome.Obstacles not only provide a new platform for the compilation and development of historical records,but also provide users with real-time and convenient services.
Keywords/Search Tags:S local chronicles Museum, value chain, operation management, digitization, new media
PDF Full Text Request
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